Our client from Hyderabad had a requirement for development of a sports drink and for the same they had approached Leelaram Enterprises. After having convinced that Leelaram Enterprises could deliver the same as their preferred Beverage Consultants. The journey started in Last week of August and by couple of months the formulation was acceptable to go ahead with the recipe.
Post recipe finalization client wanted to go for sports drink contract manufacturing and for the same Leelaram Enterprises was on boarded for stage two of execution in which the vendor visits and lab trials at vendor site were completed by January 2024.
By 2nd of April 2024 the Sports Drink having four flavours and distinct variants with uniquely crafted recipe was finally commercially manufactured at the vendor facility in presence of client and Leelaram Enterprises Team!!
Now waiting for the products to be sampled across few family and friends and go for commercial production and launch the product into the market.
What a journey which started from sports beverages consultants understanding the idea from the client, conceptualizing it post numerous discussions and having executing sports drink lab trials, sports drink sampling with clients for all variants to Mumbai and to Hyderabad during the sports beverage product development stage, beverage tweaking phase to finalization of recipe, addition of new flavours and thereby locking the recipe, to beverage copacker vendor selection, beverage vendor evaluation and finalization of sports drink contract manufacturer and finally conducting commercial lab trials and vendor site followed by full scale commercial trials with 4000 bottles having four variants of sports drink.
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#HealthyDrinking is way to #HappyDrinking!!
Gaurav Garg
Cofounder & CEO
Leelaram Enterprises